At the end of that year, sales exploded, reaching 400,000 pairs. Among his other bestsellers are: Blink, Outliers, David and Goliath. The Rule of the Few 3. 0000056919 00000 n 0000075247 00000 n


However, a month after the experiment, only 3% of those impacted had gone to the medical center to get vaccinated. 42 217 ��Ipꏀ�� *��z��qp��G���+mE-����dC?��j��O 0000007965 00000 n Even if you’re not interested in sociology, reading “The Tipping Point” will be a refreshing experience for you.

endstream endobj 0000061335 00000 n The only thing that needs to happen for something to become an epidemic is that something to pass the tipping point, to reach the critical mass of people using it. We do not guarantee that these techniques will work for you. The book has been awarded with , and many others.

0000065631 00000 n 0000044066 00000 n 0000059930 00000 n For Gladwell, the sudden drop can be attributed to other factors.

0000063551 00000 n

xref Power of context means that we can change our attitudes depending on the context in which we are inserted at the moment. There is a simple way to package information that, under the right circumstances, can make it irresistible. There is no use having Communicators, Experts, and content with a high sticky factor if the context does not contribute to the dissemination. endstream endobj 3358 0 obj <. 0000060794 00000 n It's always fun to read Malcolm Gladwell books, Copyright © 2017 Blind Hypnosis | All Rights Reserved, The Tipping Point: How Little Things Can Make a Big Difference pdf, Blink: The Power of Thinking Without Thinking by Malcolm Gladwell pdf, The Tipping Point: How Little Things Can Make a Big Difference, non fiction, business, psychology, sociology, science. 0000051884 00000 n In just five years, the total number of crimes has dropped by half and murders to one third. 0000068540 00000 n For Gladwell, social phenomena are like viral infections. Free download or read online The Tipping Point: How Little Things Can Make a Big Difference pdf (ePUB) book.

And these 20 percent of the people belong in one of these three categories: connectors, mavens, or salesman. �wۆ ���Mo��]1:p9���_�A�|>Q���]�0��b: In this case, this message had a low sticky factor and did not go forward.


0000069109 00000 n :%�Y� The numbers had always been high between 1975 and 1992, with more than 600,000 crimes a year and 2000 murders.

0000067060 00000 n Price: N/A Free In a graphical view, this virus spreads on a timid climb for some time and then fires, practically straight to the top, in a hockey stick or golf-like shape. 258 0 obj <>stream They are the people who can link you with the person you want to get to. 0000161235 00000 n 80 percent of a trend is created by merely 20 percent of the participants. 0000062489 00000 n 0000070903 00000 n

To create powerful epidemics and to make your ideas viral, you have to look at three key items.

The experience had to be canceled immediately.

If so many people rotate around Kevin Bacon, what he endorses will probably resonate much more than what, let’s say, you advocate. Connectors, obviously, are the people with the right connections. In the case, it was concluded, after testing, that the most alarming information left students more interested in preventing the disease. 0000065793 00000 n

But, also, some ideas. 0000052714 00000 n You can blame this guy for the popularity of string theory.

0000055886 00000 n


A virus, for example, may spread slowly in a community early on, but as more and more become infected, there comes a time when transmission rate speeds up so that the epidemic is out of control. D1�9�S�{�A��TE�����7;�&p�2\j����R���`|@��I��쀵�1�7��l{�o��?e���7����/��fؓ,�ݰ'�^��-�D�;ݒ��Q�ټ�=m����J����y9g�洲V3�f�g�N�"2��A�ѹ+�~��:o�܉��-x�7GMH��Т+1j"��]xy(dH�(PG�B�"��:w%j��8gK�X���R1�I�=��������v)�q>�Â�SNT'�h*V��o:w 蠙B �A.���!�V#�_���t�YH^�X�����-� �]j�Vr)n@�J` The Stickiness Factor. 0000007329 00000 n

According to Malcolm Gladwell, epidemics happen because of the opinion of only a few people, not because of objective judgments. 0000006808 00000 n 0000069844 00000 n All five have become “New York Times” bestsellers. 0000050330 00000 n 0000057260 00000 n 0000059009 00000 n

0000055498 00000 n In 2000, he published “The Tipping Point” which became an instant success. 0000060432 00000 n

0000047049 00000 n

The tipping point is the moment when a snowball turns into an avalanche. << /Length 5 0 R /Filter /FlateDecode >>


We didn’t. Now, turn that around.

12min Team | Posted on January 18, 2018 |. 4 0 obj The Tipping Point is the biography of an idea, and the idea is very simple. When an idea spreads, it can reach a turning point: a unique moment in time where nothing else can prevent the multiplication of an idea. 0000000016 00000 n the exhibit "Tipping Point Leadership at a Glance.") Why he believes we have approached the biggest event in world history—the end of the age.

What, you say?

Ultimately, Tipping Point will help you understand current events with confidence. The number 150 seems to represent the maximum number of people with whom we can have an authentic social relationship, which means knowing who they are and how they relate.

Please note that the tricks or techniques listed in this pdf are either fictional or claimed to work by its creator. h��TYT�Q�����OQӠ̴̨�"Z�)���di����%eϞ�+[)$;a"�P��D�����@eyȋ�у�xq�۱. 0000054885 00000 n

0000061949 00000 n 0000058380 00000 n The stickiness factor is something inexplicable which some things have.

In our case, it means that only 20 percent of the people will do 80 percent of the job.

0000072685 00000 n endstream endobj startxref 0000045103 00000 n

3378 0 obj <>stream 0000065245 00000 n And, finally, nowadays, a connector who mingles with both scientists, celebrities, and ordinary people.

0000048310 00000 n 0000047924 00000 n Because, people believe – or have to know – almost every word they say. Subtle changes in the environment can strongly affect the transmission of a social phenomenon, just as the flu can spread more easily in the winter when people’s immune systems are weaker.

0000043569 00000 n

0000072479 00000 n Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

The book was published in multiple languages including English, consists of 301 pages and is available in Paperback format. 0000062813 00000 n (FK��32XF�`�Eåy�^/V=�m�w�v��y�Y����Iy��d9dݍ#A�t��CW��=��&��V�����k_�.XU����r|�:,�>Z�����t{�/ �������ԔKஶ}���=+%;��uv:�O��n��z(r���"����HJS�F��r�Lۦ7iY�4�W7%�"��6�����} R�P�nT�������k7�ç�:T�'�����@S���xp�Y�����5m��!� The graffiti were a symbol of a city in collapse. It analyzes the patterns through which something new spreads and comes to the mass and brings various concepts that can be adopted by you, to help leverage ideas to the general public. 0000055701 00000 n

0000025443 00000 n Economists call this the 80/20 principle, and it works in other areas, as well. x��ۚ��q�y^W���@AD��FoHK2iQc �s@Z��6I�L�<>���y��\�ʬ/�����c�]�/#VD�X������;4�oj�üv�w�����~���������}���^���t��K]�R�};/�Z���%�ִ�ܬ���07�a��@~U������n8��?��~��Ï? For example, you’ve heard something about string theory, right? Some say that significant changes don’t happen abruptly. 0000061534 00000 n

They are guided by the efforts of a handful of exceptional people. DMCA and Copyright: The book is not hosted on our servers, to remove the file please contact the source url.

0000054701 00000 n He is another one of those few scientists whose words both matter and resonate among the general public.

In Tipping Point, bestselling author and end times expert, Jimmy Evans, shows readers in detail: How we have reached the boiling point of something far bigger than a particular social or cultural change.

0000047401 00000 n 0000011002 00000 n 0000053462 00000 n

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0000073348 00000 n 0000057984 00000 n 0000047572 00000 n It’s a book for everybody. And everybody listens to them. They know many things about many topics, or almost everything about a single one. 0000009357 00000 n 0000067271 00000 n 0000048113 00000 n

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